Repeat Direct Mail for Results
One Message Won't Do!
Plan your campaign so you reach the same prospects more than once — preferably more than twice.
It's more effective to send three mailers to 1,000 prospects than one mailer to 3,000 — though the cost is the same.
If your list is honed and qualified, then you'll get better results from frequent mailings. Also consider a timed or sequenced campaign. For instance: Postcard 1 is a teaser. Postcard 2 is a puzzle or half the offer. Postcard 3 delivers the gift. That way, you set up both expectations and recognition.