Repeat Direct Mail

Repeat Direct Mail for Results

One Message Won't Do!

Plan your campaign so you reach the same prospects more than once — preferably more than twice.

It's more effective to send three mailers to 1,000 prospects than one mailer to 3,000 — though the cost is the same.

If your list is honed and qualified, then you'll get better results from frequent mailings. Also consider a timed or sequenced campaign. For instance: Postcard 1 is a teaser. Postcard 2 is a puzzle or half the offer. Postcard 3 delivers the gift. That way, you set up both expectations and recognition.